A Love Letter to Our Community
When we started Florence & Mae, we had one simple dream: to create a place
where women could find pieces that make them feel truly themselves again.
Not the "trying to keep up" self. Not the "squeezing into something that
doesn't fit" self. The real you — the one who knows what she likes, what
she deserves, and how she wants to feel when she gets dressed each morning.
And you showed up.
From our first few loyal customers to the growing community of women who
now wear Florence & Mae from California to the Carolinas — you've made this
dream real. You've sent us photos from vacations, shared pieces with your
daughters, and told us stories that made us cry (in the best way).
So this sale isn't really a sale. It's a thank you.
For three weeks only, enjoy up to 40% off our curated coastal collection —
the same pieces we'd pick for our best friends, our sisters, our favorite
customers. No exclusions. No fine print. Just our way of saying: we see you,
we appreciate you, and we can't wait to dress you for whatever comes next.
With love and sunshine,
The Florence & Mae Team